How Important Are Online Reviews?
In the digital age, online reviews have largely taken the place of the word-of-mouth referrals. With the Web, potential buyers can seek out online reviews of products and services offered by various companies all around the world — including people who have frequented your business in the past and to be an new customer.
The industries which gain most of include ecommerce, Hotel industry, Travel sites, Restaurents...
So it's easy to see why positive reviews are like diamondwhile negative ones can be dangerous.
How We Monitor Your Online Reviews?
We take online reviews from all social media sites and related business sites. If yours is an Hotel industry, we take reviews from all major booking sites, so the customer feedback from across the globe is at your palm and grow your business remarkably.
Be proactive – We don't just read a few online reviews when you feel like it. Schedule time regularly (weekly is a good goal) to check for new reviews. Also, when looking at various review sites, take note if your recent positive reviews are not current; the older they are, the less impact they have on the opinions of others.
Respond quickly to negative reviews – On the other hand, you may come across customers who express displeasure about their experience dealing with your business. We do not ignore these individuals, and do not procrastinate in responding. When we respond quickly, we send the message that you care about customer input and are taking steps to resolve the problem.
(Note: Don't issue a "form-letter" response. People see right through those.)
Address the issue and offer to make it right – If a reviewer has a legitimate complaint — even if it wasn't the fault of you or your staff — try to find a way to make him or her happy. Offer a refund or a discount on future services. You'd be surprised how many positive reviews are born out of negative ones that were addressed properly and in a timely manner.
The benefits of a good online reputation
- Higher trust. People trust a brand or person with a good reputation more.
- More profitable. Companies with high star-ratings and reviews get more business.
- Better talent. Brands with a positive reputation earn better employees.
- Less risk. People move with crowds. Call the "broken window theory" of reputation management
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"Well defined team work
We are happy with the performance of the e commerce application and support provided by JKSOFTEC team and we expect similar support in future too"
Fabulous job done within stipulated time and excellent follow-up till completion of project, keep it up."
The entire project was handled professionally & implemented in high note with quality and we are pleased to work with JKSOFTEC. They rendered great support"